The more things change…

Today’s communications toolkit looks a bit different from the past. Social media is a must-have for everyone now. Whether you are engaging in online forums, tweeting, posting to  Facebook or jockeying to be a mayor on Foursquare,  it’s important to understand the dynamics of social networking.

But is social networking online really that much different from in-person communications? There is a great primer called The Top 25 Social Media Terms You Need To Know on the website “Social Media Today” that contains all the key terminology. Let’s take a look at some of these terms:

Viral: Anything shared across social networks that gets passed along rapidly… In your grandparents’ day, this was called gossip!

Authenticity: This concept certainly is not exclusive to the online world. When communicating in person, it is even more vital to remain true to your core message and values; otherwise, folks will see right through you.

Trending: A word, phrase or topic that is popular on Twitter at a given moment. In other words, a trend, or something trendy. Enough said.

Engage: Unless you are Captain Jean-Luc Picard of the starship Enterprise, the term engage means to relate or connect with others. This is the most basic concept of good communications both physically and digitally. And equally important is the ability to be polite and gracious when relating to others. No one likes a jerk.

Yes, there are some techniques and technologies that are unique to social networking online, and it is an important weapon to have in your arsenal. But social media is not as scary or foreign as some proponents make it out to be.

The underlying principles are not that different. The more things change, the more they stay the same…

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About galjody

Professional communicator and brand image engineer; writer; sci fi geek
This entry was posted in Communications theory and tagged , , , , , . Bookmark the permalink.

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