Is there too much empty rhetoric today?
Hmmm… Is that a rhetorical question?
With all of the different communications channels available today – social media, TV, newspapers, blogs, radio (terrestrial, satellite and Internet) – it seems like the level of noise and hyperbole has ramped up beyond belief. Do we really need to shout to be heard?
The world of politics offers a prime example. As news cycles get shorter and shorter, and the parties become more partisan, the ratio of substance vs. hot air is shrinking exponentially in today’s public discourse. Sometimes I think our collective train of thought has completely derailed.
Now don’t get me wrong; the sport of political dialogue can be entertaining. In fact, parsing the nonsense can be a fun diversion at times. But speech doesn’t have to be absurd to be effective, and we don’t need to shout to be noticed.
Effective use of clever, straight-forward language and images, targeted to the appropriate audience, can reap a much greater benefit than shouting or muck-raking.
Words can be extremely powerful when applied correctly… Use them wisely.
1. (in writing or speech) the undue use of exaggeration or display; bombast.
2. the art or science of all specialized literary uses of language in prose or verse, including the figures of speech.
3. the study of the effective use of language.
4. the ability to use language effectively.