Laughing in the face of disaster

Like many Americans, I watched the State of the Union address and the GOP response with interest last night. And, like many of my fellow communications professionals, I was aghast at the awkward lunge for a swig of water in the middle of the response speech. Within minutes, Twitter was drowning in satire.

water bottle But I have to give props to Marco Rubio (or his image consultants) for quickly deflecting the attacks by laughing along with the joke. He tweeted a photo of the empty bottle last night, and this morning was making the rounds of news shows with water in hand.


As much as we would like to do so, we can’t always control every element of every public appearance. Sh*t happens, as they say. The critical issue is what we do next.

Sometimes the best response to an unfortunate gaffe is a good laugh.


About galjody

Professional communicator and brand image engineer; writer; sci fi geek
Aside | This entry was posted in Communications theory and tagged , , , , . Bookmark the permalink.

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