Just be quiet. The most essential trait of a good communicator is the ability to be quiet and listen.
Before we can communicate effectively, we need to listen carefully to our audience. What do your customers really want? How is the market responding to the competitors’ messages? Without a true understanding of the question, it’s impossible to craft a compelling response.
Of course, this essential life lesson applies to our relationships with friends and loved ones as well. I think this poignant short film is a beautiful example of the basic human need to be heard; the importance of being there for each other: