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- An insightful and eloquent speech from the late, great Barbara Jordan that holds true today... sadly and profoundly… twitter.com/i/web/status/1… 1 week ago
- RT @maddow: Haven't had time to read the whistleblower complaint yet? Here it is as a professionally-produced audio file, read very well.… 1 week ago
- Very true & insightful... But a sad statement on US culture: "To change gun laws, change face of gun ownership" - epaper.statesman.com/popovers/dynam… 1 month ago
- There are no "do-overs" once a species is extinct and there is no Planet B #SaveOurPlanet twitter.com/nytimes/status… 2 months ago
- RT @LeonardPittsJr1: Well, that didn’t take long. Just another day in Trump’s Amerikkka. cnn.com/2019/07/18/us/… 2 months ago
Content is King, but it’s not the whole kingdom
The unfortunate juxtaposition of this heartwarming photo and the news story that ran next to it is a visual reminder that, while content is king, consistency reigns supreme.
I would suggest that when it comes to successful communications, content alone doesn’t always win out. In order to be truly effective, content needs to convey a consistent message across all platforms. (And, of course, it should be good content… not a string of search keywords!)
Communicating inconsistent or conflicting messages – through words, images or actions –not only confuses your audience, but it also undermines credibility and positioning.
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About galjody
Professional communicator and brand image engineer; writer; sci fi geek