Content is King, but it’s not the whole kingdom

The unfortunate juxtaposition of this heartwarming photo and the news story that ran next to it is a visual reminder that, while content is king, consistency reigns supreme.

I would suggest that when it comes to successful communications, content alone doesn’t always win out. In order to be truly effective, content needs to convey a consistent message across all platforms. (And, of course, it should be good content… not a string of search keywords!)

Communicating inconsistent or conflicting messages – through words, images or actions –not only confuses your audience, but it also undermines credibility and positioning.

Run, piggy, run!

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