The unfortunate juxtaposition of this heartwarming photo and the news story that ran next to it is a visual reminder that, while content is king, consistency reigns supreme.
I would suggest that when it comes to successful communications, content alone doesn’t always win out. In order to be truly effective, content needs to convey a consistent message across all platforms. (And, of course, it should be good content… not a string of search keywords!)
Communicating inconsistent or conflicting messages – through words, images or actions –not only confuses your audience, but it also undermines credibility and positioning.
Run, piggy, run!