-
Recent Posts
Subscribe to RSS Feed
Archives
Blogroll
Follow me on Twitter
- #VOTE twitter.com/WinAmrcaBackPA… 2 months ago
- Word from Willie... twitter.com/WillieNelson/s… 2 months ago
- RT @BarackObama: One election won't make everything perfect—but it could make things better. And that's why it’s worth taking a few minutes… 2 months ago
- RT @LeonardPittsJr1: “I’m here to do something I’ve never done in the 26 years — spanning six presidential elections — I’ve had this platfo… 2 months ago
- Tomorrow is the big day when @OSIRISREx will swoop down & scoop up a sample of the asteroid Bennu, at long last. I'… twitter.com/i/web/status/1… 3 months ago
Content is King, but it’s not the whole kingdom
The unfortunate juxtaposition of this heartwarming photo and the news story that ran next to it is a visual reminder that, while content is king, consistency reigns supreme.
I would suggest that when it comes to successful communications, content alone doesn’t always win out. In order to be truly effective, content needs to convey a consistent message across all platforms. (And, of course, it should be good content… not a string of search keywords!)
Communicating inconsistent or conflicting messages – through words, images or actions –not only confuses your audience, but it also undermines credibility and positioning.
Share this:
Like this:
Related
About galjody
Professional communicator and brand image engineer; writer; sci fi geek