Category Archives: Communications theory

To the victor go the… branding messages?

Recently, I received an email announcing the completion of a corporate merger. The dominant brand became the identity of the new corporation, and the lesser brand now “belongs to history”, according to the company CEO. Is it just me, or … Continue reading

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Learning to banish the ‘block’

As a writer focused on a particular type of content, it’s easy to forget how many different forms our writing can take. Creative fiction, poetry, non-fiction, technical writing, marketing content, online blogs… even the Twitterati practice the craft of writing, … Continue reading

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Experience? Who Needs That?!

And they’re off and running! Whew, the 2016 presidential campaign is shaping up to be quite a horse race, isn’t it? When I look at the crowded field of candidates, one thing that puzzles me is the large number of front-runners … Continue reading

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Content is King, but it’s not the whole kingdom

The unfortunate juxtaposition of this heartwarming photo and the news story that ran next to it is a visual reminder that, while content is king, consistency reigns supreme. I would suggest that when it comes to successful communications, content alone … Continue reading

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From FAB to FAIL in one hour or less

Poor customer service is counter-intuitive; it’s like cutting off your nose to spite your face. Bad idea, in my opinion. I recently switched to a different cable Internet service provider. Because I work from home, fast and reliable Internet is … Continue reading

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Of life, loss and the human condition

Sometimes, life gets in the way of living. We spend our days working or taking care of household chores; generally dealing with day-to-day minutiae, often to the point of letting life pass us by. I was painfully reminded of this recently … Continue reading

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Fear: The most powerful weapon of all

People are motivated by a variety of factors and emotions. Greed, love, financial security, envy, guilt, a sense of obligation… Take your pick. I believe that fear is the most powerful motivator of all because it triggers our innate survival … Continue reading

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