Category Archives: Communications theory

To the victor go the… branding messages?

Recently, I received an email announcing the completion of a corporate merger. The dominant brand became the identity of the new corporation, and the lesser brand now “belongs to history”, according to the company CEO. Is it just me, or … Continue reading

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Learning to banish the ‘block’

As a writer focused on a particular type of content, it’s easy to forget how many different forms our writing can take. Creative fiction, poetry, non-fiction, technical writing, marketing content, online blogs… even the Twitterati practice the craft of writing, … Continue reading

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Experience? Who Needs That?!

And they’re off and running! Whew, the 2016 presidential campaign is shaping up to be quite a horse race, isn’t it? When I look at the crowded field of candidates, one thing that puzzles me is the large number of front-runners … Continue reading

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Content is King, but it’s not the whole kingdom

The unfortunate juxtaposition of this heartwarming photo and the news story that ran next to it is a visual reminder that, while content is king, consistency reigns supreme. I would suggest that when it comes to successful communications, content alone … Continue reading

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From FAB to FAIL in one hour or less

Poor customer service is counter-intuitive; it’s like cutting off your nose to spite your face. Bad idea, in my opinion. I recently switched to a different cable Internet service provider. Because I work from home, fast and reliable Internet is … Continue reading

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Of life, loss and the human condition

Sometimes, life gets in the way of living. We spend our days working or taking care of household chores; generally dealing with day-to-day minutiae, often to the point of letting life pass us by. I was painfully reminded of this recently … Continue reading

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Fear: The most powerful weapon of all

People are motivated by a variety of factors and emotions. Greed, love, financial security, envy, guilt, a sense of obligation… Take your pick. I believe that fear is the most powerful motivator of all because it triggers our innate survival … Continue reading

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Can you hear me now?

Just be quiet. The most essential trait of a good communicator is the ability to be quiet and listen. Before we can communicate effectively, we need to listen carefully to our audience. What do your customers really want? How is … Continue reading

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Laughing in the face of disaster

Like many Americans, I watched the State of the Union address and the GOP response with interest last night. And, like many of my fellow communications professionals, I was aghast at the awkward lunge for a swig of water in … Continue reading

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Speaking of great communicators

You know that moment when your friend or loved one looks at you with a blank stare, as if you’re speaking complete gibberish? I guess we’ve all experienced it. It’s the look that says: I think you’re trying to communicate … Continue reading

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