Tag Archives: messaging

To the victor go the… branding messages?

Posted on November 20, 2015 by

Recently, I received an email announcing the completion of a corporate merger. The dominant brand became the identity of the new corporation, and the lesser brand now “belongs to history”, according to the company CEO. Is it just me, or … Continue reading →

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“It’s not you, it’s me.” No, really. It’s true

Posted on August 7, 2011 by

We’ve all heard the old cliché. Somebody wants to break up without hurting feelings, so they insist the break-up has nothing to do with their attraction to the other person. “It’s not you, it’s me.” Does anyone ever really believe … Continue reading →

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