Tag Archives: messaging

To the victor go the… branding messages?

Recently, I received an email announcing the completion of a corporate merger. The dominant brand became the identity of the new corporation, and the lesser brand now “belongs to history”, according to the company CEO. Is it just me, or … Continue reading

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“It’s not you, it’s me.” No, really. It’s true

We’ve all heard the old cliché. Somebody wants to break up without hurting feelings, so they insist the break-up has nothing to do with their attraction to the other person. “It’s not you, it’s me.” Does anyone ever really believe … Continue reading

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