Tag Archives: social media

To the victor go the… branding messages?

Recently, I received an email announcing the completion of a corporate merger. The dominant brand became the identity of the new corporation, and the lesser brand now “belongs to history”, according to the company CEO. Is it just me, or … Continue reading

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The more things change…

Today’s communications toolkit looks a bit different from the past. Social media is a must-have for everyone now. Whether you are engaging in online forums, tweeting, posting to  Facebook or jockeying to be a mayor on Foursquare,  it’s important to … Continue reading

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