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Tag Archives: social media
To the victor go the… branding messages?
Recently, I received an email announcing the completion of a corporate merger. The dominant brand became the identity of the new corporation, and the lesser brand now “belongs to history”, according to the company CEO. Is it just me, or … Continue reading
Posted in Communications theory
Tagged communications, messaging, perception, social media
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The more things change…
Today’s communications toolkit looks a bit different from the past. Social media is a must-have for everyone now. Whether you are engaging in online forums, tweeting, posting to Facebook or jockeying to be a mayor on Foursquare, it’s important to … Continue reading
Posted in Communications theory
Tagged buzzwords, communications, networking, social media, trending, viral
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